Case Studies
INTAKE
How I Cut a Law Firm’s Consultation No-Show Rate from 25% to Under 5% by Redesigning How They Answered the Phone
A regional law firm was losing one in four scheduled consultations and couldn't explain why. Every improvement came from what happened after the lead called, not before it.
AI OPS
How I Gave a Law Firm’s Sales Team Back 15 Hours a Week by Automating Scheduling, Intake, Attorney Matching, and Follow-Up
The sales team was capable and motivated. After every signed consultation, they spent the next 15 to 25 minutes on scheduling coordination alone, then more time on CRM updates, follow-up drafting, and attorney coordination. The...
LINKEDIN OUTREACH AUTOMATION
How I Built an AI-Driven Outreach System That Contacts 150 High-Value Prospects Per Month on LinkedIn and Feeds Qualified Leads into the Firm’s CRM Automatically
Estate planning and probate clients do not find their attorney through search intent. The buying cycle is long and relationship-dependent. The firms that win are the ones who were already in the relationship when the...
AI CONTENT PRODUCTION
How I Produced Four Ebooks in Six Weeks Using AI and Turned Them into a Lower-Cost Lead Pipeline the Sales Team Could Activate On Demand
Content production was stuck at one piece per quarter because every step ran through attorney time. Competitors with educational assets were building relationships during the research phase. This firm had nothing to offer a prospect...
AGENCY RISK AND FOUNDATION
How I Protected a Law Firm’s Google Presence by Identifying What Their Agency Was Quietly Building Against Them
Rankings were up. Reviews were coming in. New office locations were going live. The managing partner had no reason to question it. The entire foundation was built in violation of Google’s core policies.
REVIEW GENERATION AND NPS
How I Nearly Tripled a Law Firm’s Review Volume and Reached a 4.8-Star Average by Automating Their Reputation System
The firm relied on happy clients to leave reviews voluntarily. Fewer than five new reviews per month across all platforms. No system for asking, no process for catching detractors, and no idea what clients actually...
FULL-FANNEL REVENUE GROWTH
How I Grew a Law Firm’s Revenue by 25% by Correcting Every Broken System from Marketing to Close
Every function was capable. Each was losing efficiency at the handoff to the next. Fixing one without the others would have compounded the leaks rather than closed them.
DATA AND ATTRIBUTION
How I Saved a Law Firm’s Top Marketing Channel by Fixing the Data That Was Misreporting Its Results
The firm had every tool in place. A consultant had reviewed the data and recommended cutting paid search. That recommendation was based on numbers that were structurally wrong, and the firm was three weeks from...
UPPER FUNNEL LEAD GENERATION
How I Grew a Law Firm’s Lead Pool by 38% by Targeting Clients Earlier in Their Buying Decision
The firm had one offer for every prospect: a free one-hour consultation. Anyone not ready to book was invisible. Building for the period before the decision created a pipeline no competitor was competing for.
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