Paid Search Management That Answers for Signed Cases, Not Leads
Personal Injury Law Firms Only
Built for personal injury firms spending $35,000+ per month on Google Ads. We manage your account daily, optimize it manually, and measure success by the only metric that matters: cost per signed case.
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Or call us at (740) 746-5567
I work directly with a limited number of firms at a time to ensure depth and accountability.
Scaling should feel engineered, not improvised.
Experience
Why We Love Paid Search for Personal Injury
Legal is the most expensive category in Google Ads. Personal injury clicks run $50 to $300 or more in competitive metros. That scares most advertisers. It should not scare you, because it means one thing: intent is real, and it is for sale.
Search Is the Only Channel Where the Client Raises Their Hand First
Someone typing “car accident lawyer near me” at 11pm is not browsing. They are in crisis, decision-paralyzed, and looking for the first credible voice. Paid search lets you be that voice at the exact moment of need, in the exact geography you serve, for the exact case types you want.
That precision is the entire game. Every keyword carries a different intent, and intent determines what a click is worth. A well-built account treats these tiers completely differently: different budgets, different bids, different landing pages, different expectations.
19.4%
Nearly one in five of the 5,000 most expensive keywords in Google Ads is a legal term. No other industry pays more for a click, because no other industry earns more from one. The winners are not the firms that spend the most. They are the firms that manage with the most precision.
Our approach starts at the bottom of this ladder and works up.
Transactional keywords first, until they are fully captured and converting profitably. Then, and only as budget and data allow, we expand into higher-funnel tiers. Most agencies do the opposite, spreading spend thin across everything on day one.
Transactional
“Car accident lawyer near me” / “best PI attorney [city]”
Highest intent, highest cost, highest priority. We fully capture these signed-case keywords before investing elsewhere.
High Consideration
“Should I get a lawyer after a car accident”
Actively weighing the decision. Strong tier once transactional is saturated, with landing pages built for this exact question.
Case Research
“Average settlement for rear end collision”
Evaluating whether the case is worth pursuing. Cheaper clicks, longer path. Entered deliberately, with tracking that proves it pays.
Informational
“What to do after a car accident”
Earliest stage. Only funded when the math works and the tiers below it are already producing signed cases at target cost.
Or call us at (740) 746-5567
I spent years as a fractional CMO auditing other people's paid search accounts. I stopped counting how many were quietly wasting six figures a year. So I built the team I kept wishing existed.
Jean-Charles “Jason” Dervieux
Why This Company Exists
As a fractional Chief Marketing Officer for law firms, I work on the client side, auditing agency performance. Over the years, I kept seeing the same problems across personal injury accounts.
Offshore teams with no law firm experience. Broad match campaigns wasting budget on searches that never become cases. PMax campaigns chosen for agency convenience, not client results. Reporting focused on cost per lead while firms quietly sign fewer cases. Search terms left unchecked for weeks.
The Incentive Gap
The root problem is simple: the agency’s incentives and the firm’s incentives don’t align. Agencies optimize short-term metrics, while law firms need long-term case growth.
So I built a team of bilingual paid search specialists, each with 10+ years of experience and continuous training. Every expert manages a small number of accounts, working manually and measuring success by signed cases—not leads. We charge premium rates and limit each specialist to no more than ten clients because quality doesn’t scale through volume.
Or call us at (740) 746-5567
What Most Agencies Do. What We Do Instead.
None of this is complicated. It is simply manual, and manual does not scale to a 200-client roster. That is exactly why we do not have one.
- Match types
- Search term hygiene
- PMax and AI
- Google's recommendations
- Primary metric
- Strategy
- Campaign structure
- Economics
- Roster
Typical Agency
- Broad match by default, with AI optimization switched on to "help," because it is the easiest way to spend your budget
- Negative keywords reviewed monthly, if at all
- Heavy PMax allocation, because it manages itself
- Follows the recommendations panel and auto-applies it. Those suggestions are engineered to drive as much revenue as possible to Google, not to your pocket
- Cost per lead, which rewards volume of unqualified contacts
- Templates. The same campaign structure, ad copy, and playbook copy-pasted across every law firm on the roster
- One generic PI campaign for everything
- Spend targets set by budget, not by math
- Dozens to hundreds of accounts per manager
Scaling Law Firms
- Exact and phrase match carry roughly 70% of budget for surgical targeting
- Daily oversight of your account, manually weeding out searches that cannot become cases as the data comes in
- A deliberate 10% to 20%, deployed where automation actually earns its budget
- Auto-apply switched off on day one. Every recommendation reviewed by an expert, accepted only when it serves your signed case economics, dismissed when it does not
- Cost per signed case, connected to your CRM
- Completely customized to your firm, your market, and your goals, because the objective is to make your paid search a competitive advantage over your competitors
- Dedicated campaigns per case type: auto, truck, motorcycle, premises, and more
- Your break-even point calculated first, so spend never exceeds what a case returns
- A hard cap of ten clients per expert, with six to seven the norm
Typical Agency
- Match types
- Broad match by default, with AI optimization switched on to "help," because it is the easiest way to spend your budget
- Search term hygiene
- Negative keywords reviewed monthly, if at all
- PMax and AI
- Heavy PMax allocation, because it manages itself
- Google's recommendations
- Follows the recommendations panel and auto-applies it. Those suggestions are engineered to drive as much revenue as possible to Google, not to your pocket
- Primary metric
- Cost per lead, which rewards volume of unqualified contacts
- Strategy
- Templates. The same campaign structure, ad copy, and playbook copy-pasted across every law firm on the roster
- Campaign structure
- One generic PI campaign for everything
- Economics
- Spend targets set by budget, not by math
- Roster
- Dozens to hundreds of accounts per manager
Scaling Law Firms
- Match types
- Exact and phrase match carry roughly 70% of budget for surgical targeting
- Search term hygiene
- Daily oversight of your account, manually weeding out searches that cannot become cases as the data comes in
- PMax and AI
- A deliberate 10% to 20%, deployed where automation actually earns its budget
- Google's recommendations
- Auto-apply switched off on day one. Every recommendation reviewed by an expert, accepted only when it serves your signed case economics, dismissed when it does not
- Primary metric
- Cost per signed case, connected to your CRM
- Strategy
- Completely customized to your firm, your market, and your goals, because the objective is to make your paid search a competitive advantage over your competitors
- Campaign structure
- Dedicated campaigns per case type: auto, truck, motorcycle, premises, and more
- Economics
- Your break-even point calculated first, so spend never exceeds what a case returns
- Roster
- A hard cap of ten clients per expert, with six to seven the norm
- Match types
- Broad match by default, with AI optimization switched on to "help," because it is the easiest way to spend your budget
- Search term hygiene
- Negative keywords reviewed monthly, if at all
- PMax and AI
- Heavy PMax allocation, because it manages itself
- Google's recommendations
- Follows the recommendations panel and auto-applies it. Those suggestions are engineered to drive as much revenue as possible to Google, not to your pocket
- Primary metric
- Cost per lead, which rewards volume of unqualified contacts
- Strategy
- Templates. The same campaign structure, ad copy, and playbook copy-pasted across every law firm on the roster
- Campaign structure
- One generic PI campaign for everything
- Economics
- Spend targets set by budget, not by math
- Roster
- Dozens to hundreds of accounts per manager
- Match types
- Exact and phrase match carry roughly 70% of budget for surgical targeting
- Search term hygiene
- Daily oversight of your account, manually weeding out searches that cannot become cases as the data comes in
- PMax and AI
- A deliberate 10% to 20%, deployed where automation actually earns its budget
- Google's recommendations
- Auto-apply switched off on day one. Every recommendation reviewed by an expert, accepted only when it serves your signed case economics, dismissed when it does not
- Primary metric
- Cost per signed case, connected to your CRM
- Strategy
- Completely customized to your firm, your market, and your goals, because the objective is to make your paid search a competitive advantage over your competitors
- Campaign structure
- Dedicated campaigns per case type: auto, truck, motorcycle, premises, and more
- Economics
- Your break-even point calculated first, so spend never exceeds what a case returns
- Roster
- A hard cap of ten clients per expert, with six to seven the norm
Or call us at (740) 746-5567
Who We Are
A hand-picked team of bilingual paid search experts, fluent in English and Spanish, each with a minimum of ten years of experience, assembled by a fractional CMO who got tired of watching agencies underdeliver.
Everything We Manage
If it lives inside Google’s paid ecosystem and affects your cost per signed case, it is inside our scope. One team, one strategy, one accountable owner for all of it.
GOOGLE SEARCH
Search
Campaigns
The core engine. Exact and phrase match campaigns built by case type, in English and Spanish natively, with bidding, budgets, and geographies calibrated weekly against signed case data.
LOCAL SERVICES ADS
LSAs,
Fully Managed
Profile optimization, review velocity, bid strategy, and the work almost nobody does: disputing invalid leads one by one so you never pay for a wrong number, a spam call, or the wrong practice area.
AUTOMATION
Performance Max and AI Campaigns
Run inside the 10% to 20% band, fed clean signed-case conversion data, with placements and search themes reviewed so automation works for you, not just for Google.
AD REAL ESTATE
Ad Copy and
Every Asset
Headlines, descriptions, sitelinks, callouts, structured snippets, call and location assets. Every position filled, tested, and rotated so your ad takes the maximum space on the page.
CONVERSION
Landing Pages,
Designed and Built
Professionally designed landing pages, built with your approval, tagged, QA-tested, and hosted on your website. Hidden from organic search to prevent duplicate content before traffic launches.
MEASUREMENT
Tracking, Call Tracking,
and CRM Integration
Conversion tracking, call recording and scoring, and the CRM connection that ties every dollar of spend to a signed or rejected case.
Or call us at (740) 746-5567
Our Benchmark Budget Allocation
This is our starting benchmark, tuned to your market, budget, and case mix during the audit. What never changes: precision search carries the account, and no dollar drifts toward whatever is easiest to manage.
Precision
Search
Exact and phrase match campaigns, structured by case type. This is the core engine: maximum control over which searches you pay for, and which you never touch.
Exact and phrase match campaigns, structured by case type. This is the core engine: maximum control over which searches you pay for, and which you never touch.
AI and
Performance Max
Automation where it earns its place, fed clean conversion data so the machine optimizes toward signed cases, not form fills. Sized deliberately, never used as a shortcut.
Automation where it earns its place, fed clean conversion data so the machine optimizes toward signed cases, not form fills. Sized deliberately, never used as a shortcut.
Testing and New Opportunity
New campaigns, new case types, new locations, and continuous A/B testing of landing pages. This is how the account compounds instead of plateauing.
New campaigns, new case types, new locations, and continuous A/B testing of landing pages. This is how the account compounds instead of plateauing.
Benchmark shown at a 70 / 20 / 10 split. The AI and PMax band flexes between 10% and 20% depending on how much clean signed-case data the account has accumulated.
Or call us at (740) 746-5567
The Same Two Campaigns, Two Ways of Measuring
Campaign A: cost per lead
$250
Campaign B: cost per lead
$450
Campaign A: cost per signed case
$5,000
Campaign B: cost per signed case
$2,250
Illustrative example. Optimizing to cost per lead routinely picks the wrong winner.
Cost per Lead Is a Vanity Metric. We Track Cost per Signed Case.
Here is how cost per lead misleads you. Campaign A produces leads at $250. Campaign B produces leads at $450. Every agency report in the country tells you to move budget to Campaign A.
Then you connect the CRM. Campaign A’s leads are tire-kickers and unqualified callers; one in twenty signs. Campaign B reaches people with real cases; one in five signs. Campaign A actually costs $5,000 per signed case. Campaign B costs $2,250. The cheap leads were the expensive ones.
On contingency economics this is not a detail. Every unqualified lead consumes intake time and attorney review that is never compensated. This is why we integrate your ad platform with your CRM on day one, track every lead through to signed or rejected, and optimize bids, keywords, and budgets against signed case data.
Before any of that, we calculate your break-even point: what a signed case is worth to your firm by case type, and therefore the maximum you can pay to acquire one. Every spend decision afterward is checked against that number. We will never spend more acquiring a case than the case returns.
And we track both sides of the ledger. Alongside cost per signed case, we track revenue per signed case by campaign, so you see not only what each campaign pays to acquire a case but what those cases actually return. When one campaign produces cheap cases that settle small and another produces pricier cases that settle far larger, the budget follows the math, not the lead count.
The Same Two Campaigns, Two Ways of Measuring
Campaign A: cost per lead
$250
Campaign B: cost per lead
$450
Campaign A: cost per signed case
$5,000
Campaign B: cost per signed case
$2,250
Illustrative example. Optimizing to cost per lead routinely picks the wrong winner.
Or call us at (740) 746-5567
What We Do
Manual, hands-on management with daily oversight of high-stakes personal injury campaigns. Every expert is capped at ten clients and typically carries six to seven.
Representative Settlement Values by Case Type
Illustrative values; your market’s numbers are established in the break-even analysis.
Wrongful death
$1M+
Truck / commercial
$500K
Nursing home
$200K
Pedestrian / bicycle
$150K
Motorcycle
$100K
Rideshare
$75K
Car accident
$25K
The bottom bar is where most PI budgets concentrate: the most saturated, most contested, lowest-value lane on the chart.
Not All Cases Are Worth the Same. We Bid Like It.
Most agencies do not understand your business, so they cannot understand your economics. They optimize every case type to the same cost per lead, which quietly pushes your budget toward the cheapest clicks: standard car accidents, the most saturated and lowest-value lane in personal injury.
A wrongful death case, a commercial truck case, or a rideshare case with $1 million in coverage runs on completely different math. For cases like these, paying two, three, or five times more per lead is not overspending. It is the single most profitable decision in the account. An agency that treats those clicks as “too expensive” is protecting its cost per lead report at the expense of your revenue.
Bid to the Fee, Not to the Click
If a $400 click leads to a $500,000 truck case, the click was not expensive. It was the best purchase your firm made that quarter. Break-even math by case type is what turns “that CPC is crazy” into “buy every one of those clicks.”
Because we build dedicated campaigns per case type with separate break-even math for each, we can deliberately outbid your competitors on the lanes that matter most, while they fight each other over the cheapest cases on the chart. Less competition, higher case values, better economics.
This is what working with a company that truly knows your business buys you: not just more signed cases, but a caseload deliberately weighted toward the cases that maximize revenue.
Representative Settlement Values by Case Type
Illustrative values; your market’s numbers are established in the break-even analysis.
Wrongful death
$1M+
Truck / commercial
$500K
Nursing home
$200K
Pedestrian / bicycle
$150K
Motorcycle
$100K
Rideshare
$75K
Car accident
$25K
The bottom bar is where most PI budgets concentrate: the most saturated, most contested, lowest-value lane on the chart.
Or call us at (740) 746-5567
What a Properly Structured Account Looks Like
A simplified slice of a real build for a personal injury firm. Every case type gets its own campaign with its own budget, its own bid logic tied to case value, and its own dedicated landing page. No generic “personal injury” bucket anywhere.
- Car accident lawyer / attorney
- Rear-end and intersection
- Hit and run victim
- Uninsured / underinsured
- Drunk driver victim
- Near me local intent
- Semi / 18-wheeler
- Delivery and commercial vans
- Jackknife / underride / cargo
- Work and construction trucks
- Motorcycle lawyer / attorney
- Left turn and lane change
- Road hazard
- Passenger injury
- Uber / Lyft passenger
- Struck by rideshare driver
- Bus and public transit
And Beyond
Every Case Type You Sign
The structure extends to your full practice: Pedestrian and bicycle, premises liability, dog bites, nursing home, wrongful death, and any lane your firm wants to own. Each one a campaign, each campaign a page, each page tracked to signed cases.
Or call us at (740) 746-5567
When the Platform Cannot Do It, Our Developers Build It
Most agencies work inside whatever Google’s interface offers by default. We go a step beyond. Our developers proactively write custom scripts for your account whenever the strategy demands something the platform does not provide out of the box.
Position strategy script
// hold_position_two.js (illustrative) watch auction_insights for “truck accidents” campaign
if (cost_of_rank_1 > value_of_rank_1) {
hold_position(2) // same cases, lower CPC
}
report(cpc_saved, signed_cases_delta)
Sometimes the smartest move is not being the top ad. If holding position two costs meaningfully less per click while barely reducing signed cases, a custom script can monitor the auction and hold that position deliberately, cutting your cost per click while your competitors overpay each other for the top slot.
PMax transparency is another
// hold_position_two.js (illustrative) watch auction_insights for “truck accidents” campaign
if (cost_of_rank_1 > value_of_rank_1) {
hold_position(2) // same cases, lower CPC
}
report(cpc_saved, signed_cases_delta)
By default, Performance Max hides where your leads actually come from. Our custom reporting scripts break the black box open: search versus display versus video, so we know exactly which channels drive real cases and allocate accordingly, instead of trusting a blended number.
The principle behind every script is the same.
We customize the system to your strategy and your goals. We never bend your strategy to fit the platform’s defaults.
Or call us at (740) 746-5567
We Oversee Your Account Every Single Day
At $50 to $300 per click, a week of unwatched performance can quietly burn thousands of dollars on searches that could never become cases. Someone on our team has eyes on your account and your dashboards every single day. Corrections are made the moment the data supports them, and we put in the hours to make sure every decision is statistically sound, not a knee-jerk reaction to three days of numbers.
1. Continuous Search Term Review
We read the actual queries triggering your ads and cut the ones that waste money: job seekers, DIY researchers, wrong practice areas, wrong geographies.
2. As Found Negative Keyword Additions
We read the actual queries triggering your ads and cut the ones that waste money: job seekers, DIY researchers, wrong practice areas, wrong geographies.
3. Every Week Bid and Budget Calibration
We read the actual queries triggering your ads and cut the ones that waste money: job seekers, DIY researchers, wrong practice areas, wrong geographies.
4. Every Sprint Testing Cycle
We read the actual queries triggering your ads and cut the ones that waste money: job seekers, DIY researchers, wrong practice areas, wrong geographies.
Or call us at (740) 746-5567
Your Firm | Paid Search Dashboard
- LIVE · UPDATED CONTINUOUSLY
Signed Cases
42
- 24% vs prior period
Cost / Signed Case
$2,180
- 18% and improving
Spend
$61,400
- on plan
Qualified Lead Rate
38%
- 9 pts
Signed cases over time (vs previous period)
Signed cases by campaign
Truck Accidents
11
Car Accidents
17
Motorcycle
8
Rideshare
11
Break it down any way you want
You See Everything We See. Live. 24/7
All of that work is visible to you. No more random spreadsheets. No more monthly PDFs with a few impressions and a smiley face. You get a live dashboard, customized to your firm, that you can open on any day, at any time, and see exactly where things stand.
It shows the numbers that actually run your business: signed cases, cost per signed case, qualified lead rate, and spend against plan, all updating continuously, all sliced any way you want. By campaign, by case type, by city, by device, by keyword, by landing page, by day and hour.
The point is clarity. You know exactly what is working, what is not, where you currently stand, and how things are improving, at all times. We watch these same dashboards every single day, and when we talk each week, we are looking at the same live numbers you are, not a report we prepared about ourselves.
We customize the dashboard to your needs during onboarding, and it stays yours: full visibility into your own account, always.
Or call us at (740) 746-5567
We Take Every Pixel Google Will Give You
Most ads use a fraction of the available ad formats. We build out every asset: sitelinks, callouts, structured snippets, call assets, location assets, and more. A bigger ad pushes competitors down the page and wins the click before the comparison even starts.
Headlines and descriptions
Every character position filled, tested, and rotated against click-through data.
Sitelinks
Four or more deep links, each earning extra vertical space on the results page.
Callouts and snippets
Fee structure, availability, and credentials shown before the click is ever paid for.
Call and location assets
One-tap calling for the mobile searchers who make up most PI traffic.
Or call us at (740) 746-5567
Landing Pages Built for Convert Above 13%
Our pages average above 13% because they are built on conversion UX discipline, and because the testing budget keeps improving them every sprint.
5x
A dedicated landing page converts at 8%–15%, while a homepage converts at just 2%–4%. Sending paid traffic to your homepage can waste over half of your ad spend. It’s the cheapest conversion multiplier in paid search, yet most firms never build one.
5x
A dedicated landing page converts at 8%–15%, while a homepage converts at just 2%–4%. Sending paid traffic to your homepage can waste over half of your ad spend. It’s the cheapest conversion multiplier in paid search, yet most firms never build one.
Message match to the keyword
The headline repeats the exact search. The visitor knows instantly they are in the right place.
The who, what, and why above the fold
Who you are, what you do for them, and why you over the next tab, all before a single scroll.
Trust signals up front
Recoveries, reviews, and years of experience shown before the ask, because credibility earns the click.
Two ways to act, three fields maximum
Tap-to-call for the phone-first majority, and a short form for everyone else. Every extra field costs completions.
Everything below the fold supports the decision
Results, testimonials, and process, sequenced for the visitor who needs one more reason.
From there, the template flexes: each new campaign, case type, or location gets its own adjusted version in days, not design cycles, with every variant feeding the same A/B testing program.
Or call us at (740) 746-5567
Why It Works
70% of budget on exact and phrase match targeting, tracking connected to your CRM, and optimization against signed cases.
PRINCIPLE 01
The Who, What, and Why Above the Fold
Before any scrolling: who you are, what you do for them, and why you over the next result. Trust signals, case results, and credentials visible instantly, because an injured person in crisis decides in seconds.
PRINCIPLE 02
One Page, One Case Type, One Action
The searcher who typed “truck accident lawyer” lands on a truck accident page, not a generic PI page. Message match to the keyword, a single clear action, and nothing competing for the click.
PRINCIPLE 03
Built for the Phone in Their Hand
Most PI searches happen on mobile, often from a hospital bed or a tow lot. Tap-to-call at every scroll depth, forms cut to three fields, and load times held under three seconds.
PRINCIPLE 04
Continuous
A/B Testing
Headlines, layouts, proof elements, and forms tested from the dedicated testing budget. Winners promoted, losers cut, and the conversion rate compounds month over month.
PRINCIPLE 05
Psychology of the Injured Searcher
PI prospects are in shock and decision-paralyzed. Pages lead with reassurance and speed: free review, no fee unless you win, talk to a lawyer today. The first credible voice usually signs the case.
PRINCIPLE 06
Clear Winner Against Competitors
We audit the pages your competitors send traffic to and build yours to beat them on proof, clarity, and speed, so when a prospect opens three tabs, yours is the one that gets the call.
PRINCIPLE 01
The Who, What, and Why Above the Fold
Before any scrolling: who you are, what you do for them, and why you over the next result. Trust signals, case results, and credentials visible instantly, because an injured person in crisis decides in seconds.
PRINCIPLE 02
One Page, One Case Type, One Action
The searcher who typed “truck accident lawyer” lands on a truck accident page, not a generic PI page. Message match to the keyword, a single clear action, and nothing competing for the click.
PRINCIPLE 03
Built for the Phone in Their Hand
Most PI searches happen on mobile, often from a hospital bed or a tow lot. Tap-to-call at every scroll depth, forms cut to three fields, and load times held under three seconds.
PRINCIPLE 04
Continuous
A/B Testing
Headlines, layouts, proof elements, and forms tested from the dedicated testing budget. Winners promoted, losers cut, and the conversion rate compounds month over month.
PRINCIPLE 05
Psychology of the Injured Searcher
PI prospects are in shock and decision-paralyzed. Pages lead with reassurance and speed: free review, no fee unless you win, talk to a lawyer today. The first credible voice usually signs the case.
PRINCIPLE 06
Clear Winner Against Competitors
We audit the pages your competitors send traffic to and build yours to beat them on proof, clarity, and speed, so when a prospect opens three tabs, yours is the one that gets the call.
How Every Page Gets Built
Smart and quick: we design one custom landing page template for your firm, then adjust and reuse it across every campaign and case type you target.
1
Design
Custom Design First
Professional UX and graphic designers create a custom template built around your brand, your proof, and your market. Nothing off the shelf.
2
Develop
You Approve, We Build
Development starts only after you approve the designs, so the page that goes live is the page you signed off on.
3
Tag and Test
Tagging, Then QA
Conversion tagging is implemented, then QA tested end to end, so every call and form fill is tracked before traffic ever arrives.
4
Deploy
On Your Site, SEO Safe
Pages live on your website but are separated from organic search, so paid campaigns never create duplicate content that could drag on your rankings.
From there, the template flexes: each new campaign, case type, or location gets its own adjusted version in days, not design cycles, with every variant feeding the same A/B testing program.
Or call us at (740) 746-5567
If You Are Not Satisfied, Our Team Loses Money
We told you agency incentives usually point away from yours. Here is how we engineered ours to point directly at you.
Or call us at (740) 746-5567
Every expert’s bonus is graded on your performance and your satisfaction, measured through an NPS score for every client. When your account delivers and you are happy, our team earns more. When expectations are missed, they lose money. It is in their direct financial interest to make sure you are satisfied, every single month.
This is also part of why each expert is capped at ten clients and typically carries six to seven. An expert paid on satisfaction does not want a full roster. They want the capacity to go deep on every account they own.
And We Are Selective in Return
Because our team’s compensation rides on the outcome, we choose our clients the way you choose your cases. We look for the best law firms: the ones proactively serving their clients and fighting for the best possible outcome on every case. Firms that treat their clients as files to process are not a fit, no matter the budget.
Alignment on both sides is the whole system: our experts are paid on your satisfaction, and we only take clients whose work we are proud to fuel.
Or call us at (740) 746-5567
The Longer We Work Together, the Harder You Are to Compete With
Your campaigns are never finished—they improve continuously as your firm grows. Every month of signed-case and revenue data makes the account smarter: bids adjust, keywords improve, landing pages convert better, and new case types and locations are added.
That compounding creates your competitive advantage. While competitors’ agencies stand still, your account becomes stronger every month.
Our paid search team has dedicated their careers to one thing: helping law firms get found easily when time matters most.
Or call us at (740) 746-5567
Who This Is For
This service is built for personal injury law firms investing $35,000 or more per month in paid search. At that level of spend, the gap between average management and precise management is measured in signed cases every single month.
It fits firms that are competing in contested metros where clicks cost real money, running or planning multiple case-type campaigns, and tired of reports that celebrate leads while the case pipeline stays flat.
It is not for firms testing paid search for the first time, or looking for the lowest management fee.
We are premium priced because the roster is capped at ten and the work is manual. Firms that want a 200-client agency with a lower invoice have plenty of options. Firms that want their account treated like it belongs to the people managing it have this one.
And fit runs both ways. Because our experts are paid on client satisfaction, we are extremely picky about who we take on. We are looking for firms that proactively serve their clients and protect their interests at every step, because that is the work we want our results attached to.
Depending on your budget, the strategy adapts. Every engagement starts with transactional keywords and full capture of bottom-funnel demand. Larger budgets then expand up the intent ladder deliberately, tier by tier, each expansion justified by signed case data before the next one is funded.
Or call us at (740) 746-5567
A strong fit looks like
- Personal injury focus, single or multi-location
- $35,000+ per month in Google Ads spend
- Competitive metro or multi-market footprint
- A CRM in place, or willingness to connect one
- Leadership that wants signed case accountability
Seats open only when an expert has capacity, and each expert is capped at ten clients. If your market conflicts with an existing client, we will tell you immediately; we do not run competing firms in the same metro.
Or call us at (740) 746-5567
Questions & Answers
Straightforward answers for firms investing seriously in paid search.
Why does growth feel harder even though revenue is strong?
Because revenue and structural capacity are different curves. Revenue can climb while intake slows, conversion thins, and cost per signed client creeps upward underneath it. The system that produced this stage is now carrying loads it was never engineered for, and effort cannot compensate for structure. The consultation identifies exactly where the strain sits.
We are not struggling. Why would we need this?
The firms I work with are not struggling. They are succeeding on top of structures built for an earlier stage, which is a different condition entirely. This work is about whether the system can carry the next stage, not about repairing the current one. And if the review shows your foundation holds, you will know that with certainty, which has its own value. Schedule a consultation and find out.
What if growth has stalled?
Then a constraint is holding it, and constraints hide in the seams: between marketing and intake, between vendors who do not share data, between spend and the cases it actually signs. Because I work exclusively with law firms, the patterns repeat, and month one exists to locate yours and sequence the corrections by economic impact. The consultation is where that starts.
How is this different from an agency?
An agency executes channels, and it is paid whether you grow or not. I own the strategy and the accountability across your entire revenue system, and I direct the agencies, vendors, and internal team against it. Where the team has gaps, I identify, vet, and hire the employees or freelancers to fill them. I sell no execution, so no recommendation I make, and no hire I place, ever routes money to me. That is the structural difference: execution you hire, versus leadership on your side of the table. Talk it through on a consultation.
What does fractional CGO leadership cost?
A fraction of the full time alternative. A full time growth executive runs well past $300,000 a year in salary, benefits, and equity, before they have proven anything. Fractional engagements are scoped to your firm, and the honest way to read the number is cost per signed client: one corrected constraint in a firm your size typically covers the engagement many times over. Ask on the consultation and you will get a straight number.
How do you measure performance?
At the level that matters: cost per signed client. Leads, clicks, and rankings are inputs, not outcomes. I connect spend to signed clients by channel and by vendor, so every dollar and every partner is judged on what it actually produces. You see the same numbers I do. If you want to know what that measurement would reveal about your firm, that is what the consultation is for.
When is the right time to bring in growth leadership?
Before the expansion, not after. The signals are consistent: marketing spend has become meaningful, vendors and internal team have multiplied, and no single person is accountable for the whole revenue system. At that point every quarter without oversight has a cost, whether or not it shows yet. If two of those three describe your firm, the conversation is worth thirty minutes.
Will this require a long term commitment?
The Growth Strategy Summit is a one-time engagement, delivered within 30 days. Fractional CGO engagements carry a three month minimum, because structural work shorter than that cannot be implemented and verified honestly. Beyond the minimum, the engagement earns its renewal on results. The consultation will tell you which entry point fits. Schedule one, no obligation.
How quickly will we see improvement?
On a sequence, not a promise. Month one produces the audit and a prioritized correction list. From month two, fixes ship in two week sprints, each verified against cost per signed client before the next begins. Some corrections pay back immediately; structural ones compound over quarters. Anyone who guarantees a date is selling the date. What I can show you in thirty minutes is the sequence.
Why only five engagements at a time?
Because the seat requires depth. An executive spread across twenty accounts is an account manager with a better title. Five is the number at which every firm gets genuine executive attention: your data reviewed weekly, your vendors directed personally, your constraints held in working memory. Seats open when engagements conclude. The consultation is how we both find out whether one fits.
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Engineer the Next Stage of Your Growth
For founder led and partner driven law firms generating $5M to $45M or more annually, this confidential executive session evaluates whether your current growth system is engineered to withstand serious expansion or whether structural refinement is required before scaling further.
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