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Google Analytics for Law Firms: The Complete GA4 Guide to Setup, Insights, and the AI Assistant Channel
How to set up Google Analytics 4 for a law firm so every lead is counted once, every channel is readable, and the new…
Google Local Services Ads (LSA) for Lawyers: The Complete Guide to Maximizing Exposure
How the Local Services Ads algorithm decides which firms appear, and the five levers a personal injury firm controls: responsiveness, reviews, lead ratings, profile…
The Google Local Services Ads (LSA) Audit: The Performance Checklist for Law Firms
A 5-layer evaluation framework for Google Local Services Ads: what to check, what counts as passing, what is critical versus best practice, and what…
ChatGPT Ads for Law Firms: The Complete Strategy Guide
How OpenAI's advertising platform works, what its targeting can and cannot do, what the rules are for legal services, and how a personal injury…
How to Scale a Law Firm: The Fundamentals Every Growing Firm Gets Right
The sales structure, speed to lead systems, documentation, scorecards, dashboards, and fractional leadership that separate firms that scale from firms that plateau. How to…
Personal Injury Law Firm KPIs: Inside Morgan & Morgan’s Growth Playbook
The personal injury law firm KPIs, benchmarks, and operating systems the largest injury firm in America uses to manage $2.5 billion in revenue, and…
How Much Should a Law Firm Spend on Marketing?
A data-driven framework for managing partners and law firm owners to determine the right marketing investment by revenue tier, allocate across channels with confidence,…
How to Rank in ChatGPT: A Law Firm’s Guide to Getting Cited in AI Search
ChatGPT does not work like Google, where a page can be described as holding a fixed position such as #1, #2, or #10 for…
What Is AEO for Law Firms? A Practical Guide to Answer Engine Optimization
Jean-Charles “Jason” Dervieux is a Fractional Chief Growth Officer who engineers revenue systems that help law firms scale. He helps companies increase signed client…
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